Social networks can be a great marketing tool to increase awareness of our brand, engage with the public, and increase sales in general; however, it is important that every company has a defined strategy before entering this vast world.
Check out below few steps
1. Start with a plan
If a business wants to be successful by driving sales on social networks, it needs a clear digital strategy that includes social networks.
In addition, businesses must strategically choose which social networks will be their strength based on their target customers and the networks that attract them the most (for example, Instagram is the favorite among teenagers).
Creating a content calendar once the right channels have been chosen is also recommended, as it helps companies organize, plan and stay on a constant creation schedule.
2. Create quality content
Content quality content hooks audiences, is shared across multiple platforms, and generates more interest in brands. If you have no idea about how to create this type of content, remember the following characteristics that it must contain:
- Informative
- Shareable
- Actionable
- Relevant to the target audience
It is important to remember that to write like a professional, authoritative knowledge of the subject is required, the audience, the medium, the practice, and a little sense of humor. Advertisers shouldn't be afraid to experiment to find what works best for them, even if there are a few kinks along the way.
Besides, short videos work much better than some simple words. So create short videos to attract attention from your audience.
3. Think visually
In social networks, images can even be worth a thousand words. According to a study by ROI Research, 44 percent of Facebook users are more likely to share a brand's content if it involves images.
Images also take up more space in the digital stream. Thus, they increase visibility and reduce the chance that our publication will be overlooked.
4. Be active and responsive
If customers and fans follow a brand's social network and write comments, they will expect the brand to be social when responding to them. It is crucial not only to monitor the mentions that are made directly to you but also to know what is being said about your brand on social networks, and if someone has a problem, try to help them in the most natural and fastest way possible.
5. Pay attention to the metrics
There are hundreds of millions of interactions through social media sites every day. Even though most companies believe that social media is important, 25 percent of them have no strategy for measuring it. Companies that invest time and money in social networks want a return on their investment, and measuring indicators is one of the best ways to see if this is happening and what can be improved.
Some metrics that every company should keep track of are:
- Shares across all social sites
- Click-through-rates
- Conversion rates
- Traffic from social channels to your website (some businesses even find activity from social networks that they are not active on)
One of the most important social media marketing goals is the same as any traditional marketing strategy: to increase sales. However, it is essential to note that brand awareness is just as important. By keeping track of these parameters, businesses can use them to adjust tactics to increase efficiency and ROI, which is the bottom line in determining whether any digital marketing strategy is effective.
Keeping a measurement of the metrics helps businesses adjust their tactics to increase efficiency and ROI. At the end of this article, it is decisive to know if the digital strategy is effective. Your opinion on this blog is important and very valuable to us. Comment below and let us know what it is, and we will know how to improve.
Also read Visual communication improve your social media engagement: but how?
