Guide to SEO for E-Commerce Websites


Introduction to SEO

SEO stands for search engine optimization. It assists in improving your website’s visibility for relevant searches. It optimizes your website to get organic traffic from the search engine results. Organic is un-paid traffic. SEO increases the quality and quantity of traffic to your website. Quality traffic means customers who are willing and genuinely interested in your products. Quantity traffic is the clicks made on your website from the results on search engine result pages.

Also read Guidelines for Content Marketing(2020)

What makes SEO significant for E-Commerce websites?

In today’s digital era, many businesses are carried out online by E-commerce platforms. E-commerce SEO can make or break your website’s success. To be competitive in the online market and gain more customers, SEO plays a very prominent role.

In a single day, millions of people use the search engine to look for something. Over 63,000 searches are received on Google per second in a single day. Up to 95% of all online traffic comes from page 1 of search engines. So, it is prominent to optimize your e-commerce website to appear on the top pages to increase sales.

So if you have an E-commerce website, SEO can help you to get targeted free traffic from search engines. If your website appears in top suggestions on the search engine result pages, your website is more likely to gain more traffic and customers. But to achieve this, you need to follow the best SEO practices.

How SEO works for E-commerce websites?

Target keywords

It has nothing to do with keyword density and keyword stuffing. It is to make sure that your keyword appears on your page so that Google understands what your page is all about. For example, if your target keywords are ‘pressure cooker’ you should make sure that you have the exact phrase in your product description at least three times. Conducting keyword research is crucial before selecting target keywords.

Title tags

It is easy to see title tags. Potential customers look into page titles to decide how relevant your website is on the search results page. It is significant to have relevant and concise title tags. Use different title tags for your product pages, blog posts, collection pages, FAQs, and more. Keep the title between 50 to 60 characters. It is the optimal length for title tags. Add modifiers to your product page title tags. Adding modifiers to the title tag can help you rank dozens of long-tail searches. For example, Add words like-cheap, deals, best, free shipping, etc. to your title tags; it will help to appear in long-tail searches that contain those words.

Meta descriptions

The Meta description is the HTML element that summarizes the content on a page. It appears below the title tags in search engine result pages. Search engines do not use Meta tags in ranking your website. It does not affect on-page ranking, but it attracts customers’ to your website. People read Meta descriptions and use them to help them decide which page to visit. Make sure Meta descriptions to your e-commerce websites are relevant, engaging, and enticing enough to get people to click through to your website. Using call-to-action phrases in your Meta tags can also induce the customers towards your website.

Create lengthy content

Include 1000 words of content on your product pages. Longer content tends to rank better on Google and applies to e-commerce websites as well. By doing this, Google understands what your page is all about. When you add lots of content to your website, your customers understand better what they are about to buy. By publishing lengthy content, you can increase your conversions too. Write long product descriptions to make your content extended.

Website architecture

Website architecture is an organization of different pages on a website. And this is very important for e-commerce websites as well. It is because e-commerce websites have many pages for several product categories. So your site architecture must make it easy for users and search engines to find the most significant pages on your websites. There is a golden rule for doing this- keep every page three or fewer clicks from your home page.

URL length

Short URLs tend to rank better than long URLs. It does not mean changing your long URLs to shorter ones as it causes SEO issues. Instead, set up your URL structure so that all of your new product pages have short URLs. It helps your product pages to appear in the search result pages.

Link building

Link building is a way by which you can optimize your website for better search results. Inbound links point your website from other websites and, an outbound link points to other sites from your website.
Inbound links can be built by creating networks and building value and working with others. In the e-commerce business, there are many products sold online and produced by different companies. These companies can provide links on their websites. Inbound links can also be created by companies that are selling products that are complementary to your products. Having good business relationships is very important for link building. The more links a website receives, gain better ranking in search results. Outbound links are also vital for your website because it helps search engines to understand your business.

So the reasons why you need SEO for an e-commerce website is-

  • Customers can find your website easily
  • It is a cost-effective way to increase traffic to your website.
  • It can increase traffic to your website.
  • With SEO strategies, you can increase your sales.


SEO is a useful tool to improve your e-commerce website. If you use this tool in the right manner, your website will be at the top of search result pages. If you optimize these factors, your e-commerce website will climb up the search rankings. You can apply the SEO techniques on your websites and monitor your rankings. If your rankings are increasing, then it means you are going in the right way. SEO can help you in building your brand increase your online presence.

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