There are a couple of ways to keep your content engaging and readable. One way is to use the Flesch-Kincaid Readability Test, another way is to engage content writing service for professional writing. It's a great way to gauge the reading level of your content and make sure it's accessible to your audience.
The Flesch-Kincaid Readability Test uses a formula that measures average sentence length and the average number of syllables per word. The average reading level for U.S. adults is 8th grade, so you should aim to write at this level or lower when creating content for the general public, and at a 12th grade level or lower when writing for specific audiences with more advanced knowledge about certain subjects.
Another way to make your content engaging is by using shorter sentences, shorter paragraphs and shorter words whenever possible.
In addition, you can use formatting techniques like bullet points and subheadings to highlight important information, as well as bold typeface, italics and all caps to draw attention to keywords, phrases or ideas, most of these techniques are used by blogger outreach or guest posting services providers.
Keep it short
The most important thing to do is to keep your content short, especially when writing online. The average adult reads at a seventh-grade level, according to Flesch-Kincaid Research, so write accordingly. When you're writing content for the web, your goal should be to write at a fifth-grade reading level. This means you'll want to keep your sentences and paragraphs on the shorter side and use simple vocabulary.
Use familiar words
If you have a choice between a familiar word or phrase (like "break down") or an unfamiliar one ("deconstruct"), use the familiar one every time. If you really need the unfamiliar word, define it for your readers so they don't have to stop reading and look it up in a dictionary or glossary of terms. And don't be afraid to use contractions; they make writing more conversational and easier for readers to understand.
Use subheads liberally
The human eye is naturally drawn to subheads — they break up long blocks of text, which makes them easier to digest. But they also keep readers engaged by letting them scan your content without having to read every word of every sentence.
Use Power Words
There are some words that provoke an emotional reaction from people. These words are called power words.
Power words have the ability to spike your readers’ interest, making them want to read what you have to say.
Some of the most common power words include:
- Free
- Easy
- Limited time offer
- Proven
- Guaranteed
Have you ever had the experience where you were reading something and it sounded like the writer was speaking directly to you? This is known as writing like you talk. It’s what makes your content more engaging and easier to understand. It also helps people feel more connected with you and your brand.
Be Personal
Your content doesn't have to be boring! Show off your personality by writing like you talk and using words that reflect your brand's unique style. For example, if you're selling high-end women's clothing, you probably won't want your content packed with slang or exclamation points. Likewise, if you have a more casual brand, don't be afraid to use contractions and other conversational language.
