{"id":9142,"date":"2023-11-16T12:25:49","date_gmt":"2023-11-16T12:25:49","guid":{"rendered":"https:\/\/friendsoftoms.org\/?p=9142"},"modified":"2023-11-17T12:26:07","modified_gmt":"2023-11-17T12:26:07","slug":"role-of-ai-in-influencer-marketing","status":"publish","type":"post","link":"https:\/\/friendsoftoms.org\/role-of-ai-in-influencer-marketing\/","title":{"rendered":"Role of AI in Influencer Marketing\u00a0"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Most of us were introduced to AI through movies, and back then, we could not have imagined the impact AI would have on our everyday lives. Today, we have millions of internet users dependent on Chat GPT and Google Bard for answers to their queries, and this is just scratching the surface. AI can now detect diseases and provide preventive measures in the healthcare and wellness sector. AI can track users&#8217; search history and recommend relevant products for e-commerce. The financial industry primarily benefits from the timely detection of loan overdue, intelligent advisory on investment options, and, most importantly, the detection of payment malpractices. The AI advancement in robotic engineering is performing incredible feats in public services, logistics, and manufacturing industries. With so much unfolding all around us, it was only a matter of time before businesses started implementing AI in their influencer marketing strategies, and the results did not disappoint.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">According to the latest reports by the top <\/span><a href=\"https:\/\/www.msn.com\/en-us\/money\/smallbusiness\/role-of-ai-in-influencer-marketing-how-ai-is-revolutionizing-influencer-marketing\/ar-AA1iEAXx\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">influencer marketing agency<\/span><\/a><span style=\"font-weight: 400;\">, there is a rise in businesses seeking consultation about AI usage in marketing. After all, the technology shows promising potential in taking influencer marketing to the next stage &#8211; From identifying the right Influencers, creating more defined consumer profiles, more precision targeting, and providing real-time Data analytics to automating critical influencer marketing tests, analyzing performance, assisting in decision making, and more. However, what caught businesses&#8217; attention the most are virtual Influencers, as the prospects of using these CGI-generated opinion leaders give them more control over their time and resources.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You could be a business that wants to know more about virtual Influencers and their significance in AI-driven influencer marketing campaigns. You would also like to understand how AI transforms the influencer marketing industry. If yes, then you have come to the right place.<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_65 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/friendsoftoms.org\/role-of-ai-in-influencer-marketing\/#How_AI_is_Transforming_the_Influencer_Marketing_Industry\" title=\"How AI is Transforming the Influencer Marketing Industry?\u00a0\">How AI is Transforming the Influencer Marketing Industry?\u00a0<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/friendsoftoms.org\/role-of-ai-in-influencer-marketing\/#Superior_Targeting\" title=\"Superior Targeting\u00a0\">Superior Targeting\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/friendsoftoms.org\/role-of-ai-in-influencer-marketing\/#Influencer_Identification\" title=\"Influencer Identification\u00a0\">Influencer Identification\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/friendsoftoms.org\/role-of-ai-in-influencer-marketing\/#Faster_more_in-depth_Campaign_Performance_Analysis\" title=\"Faster, more in-depth Campaign Performance Analysis\u00a0\">Faster, more in-depth Campaign Performance Analysis\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/friendsoftoms.org\/role-of-ai-in-influencer-marketing\/#Concise_Workflow_Automation\" title=\"Concise Workflow Automation\u00a0\">Concise Workflow Automation\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/friendsoftoms.org\/role-of-ai-in-influencer-marketing\/#Better_Customer_Service\" title=\"Better Customer Service\u00a0\">Better Customer Service\u00a0<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/friendsoftoms.org\/role-of-ai-in-influencer-marketing\/#Virtual_Influencers_AI_Advancements_in_Influencer_Marketing\" title=\"Virtual Influencers: AI Advancements in Influencer Marketing\u00a0\">Virtual Influencers: AI Advancements in Influencer Marketing\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/friendsoftoms.org\/role-of-ai-in-influencer-marketing\/#Why_should_Businesses_Employ_Virtual_Influencers_in_AI-driven_Influencer_Marketing_Campaigns\" title=\"Why should Businesses Employ Virtual Influencers in AI-driven Influencer Marketing Campaigns?\u00a0\">Why should Businesses Employ Virtual Influencers in AI-driven Influencer Marketing Campaigns?\u00a0<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/friendsoftoms.org\/role-of-ai-in-influencer-marketing\/#More_control\" title=\"More control\u00a0\">More control\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/friendsoftoms.org\/role-of-ai-in-influencer-marketing\/#Less_time_and_cost-efficient\" title=\"Less time and cost-efficient\u00a0\">Less time and cost-efficient\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/friendsoftoms.org\/role-of-ai-in-influencer-marketing\/#More_flexibility\" title=\"More flexibility\u00a0\">More flexibility\u00a0<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/friendsoftoms.org\/role-of-ai-in-influencer-marketing\/#Conclusion\" title=\"Conclusion\">Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"How_AI_is_Transforming_the_Influencer_Marketing_Industry\"><\/span><b>How AI is Transforming the Influencer Marketing Industry?\u00a0<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"Superior_Targeting\"><\/span><b>Superior Targeting\u00a0<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Artificial intelligence is an advanced technology made from complex self-learning algorithms that can latch on to different trends, demographic data, purchase history patterns, and behaviors within other groups of audiences, creating more sophisticated personas that you can target with relatable Influencer content and product recommendations\u2014presenting consumers what and when they want can significantly reduce browsing time and boost sales.\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Influencer_Identification\"><\/span><b>Influencer Identification\u00a0<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Do you know a perfect influencer who can bring mass following, engagement, and sales for your brand from a single post? &#8211; selecting such Influencers requires the consideration of multiple parameters like engagement rate, demographic alignment, public reputation, individual branding, etc. From a human perspective, it is easier to miss some or all of them, but not with AI&#8217;s machine learning technology that analyzes heaps of real-time data from multiple sources to pick the suitable candidates with the potential to scale your business.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Faster_more_in-depth_Campaign_Performance_Analysis\"><\/span><b>Faster, more in-depth Campaign Performance Analysis\u00a0<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">We, Humans, are limited to the metrics we can analyze within a specific time frame, but AI is not. Its NLP program can analyze historical metrics from past campaigns, competitors&#8217; positioning, and changes in audience sentiments from their comments, feedback, and reactions to Influencer&#8217;s content and activities, giving you foresight into the probable campaign performance. This helps you optimize your strategies for effective resource utilization, long-term collaborations, and profitable ROI.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Concise_Workflow_Automation\"><\/span><b>Concise Workflow Automation\u00a0<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">AI can streamline basic to complex <a href=\"https:\/\/friendsoftoms.org\/influencer-marketing-for-b2b-brands\/\" target=\"_blank\" rel=\"noopener\">influencer marketing<\/a> tasks like data collection, scheduling messages, performance optimization, email review, project analysis, and reporting, which are essential for minimizing errors, boosting efficiency, scaling business operations, and freeing time and organization resources for creativity and higher productivity. For instance, AI can predict future customer orders based on past data and will automatically send customers personalized notifications when the time for an upgrade or repurchase arrives.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Better_Customer_Service\"><\/span><b>Better Customer Service\u00a0<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">AI chatbots can be your virtual customer service representative who answers audience queries 24\/7 on multiple channels. Say goodbye to long wait times since chatbots can service numerous people simultaneously, guiding them through the complete sales cycle, solving their problems, and recommending informative material. AI chatbots also extract and store audience data like email addresses, phone numbers, product inquiries, purchase history, and pages viewed, which you can utilize for your retargeting and email marketing campaigns.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Virtual_Influencers_AI_Advancements_in_Influencer_Marketing\"><\/span><b>Virtual Influencers: AI Advancements in Influencer Marketing\u00a0<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Virtual Influencers are computer-generated creations of machine learning and artificial intelligence who display characteristics and personalities akin to their physical counterparts. Popular virtual Influencers like Lil Miquela, Hatsune Miku, Ion G\u00f6ttlich, and Kizuna are rising across major social media platforms and have become a strong driving force for influencer marketing.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">While virtual Influencers do not operate in the physical space, they are not limited in capabilities. Noo Noouri has released multiple original soundtracks as part of Warner Bros Germany Record label and is the star of digital live events that are attended by millions. Furthermore, Noo Noouri flaunted a new clothing range from Uniqlo in an Instagram-sponsored post, even celebrated Spotify&#8217;s 15 years of music success, and appeared In a fitness video alongside German Influencer Pamela Reif. The virtual Influencer also has a long-standing partnership with brands like Skims, Amazon Music, Gucci, and Dior.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Why_should_Businesses_Employ_Virtual_Influencers_in_AI-driven_Influencer_Marketing_Campaigns\"><\/span><b>Why should Businesses Employ Virtual Influencers in AI-driven Influencer Marketing Campaigns?\u00a0<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"More_control\"><\/span><b>More control\u00a0<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Brands have complete control over how virtual Influencers act, talk, and present themselves to their target. If you want a virtual influencer to wear a green dress and long boots and pose in front of the Eiffel Tower, attend a music festival in Berlin, or chill on the beaches of Buenos Aires in sunglasses and a hat &#8211; sipping pina colada order &#8211; you can do it in a heartbeat.\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Less_time_and_cost-efficient\"><\/span><b>Less time and cost-efficient\u00a0<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Partnership with human Influencers is a long cycle involving identification, outreach, and contract negotiation. Influencers ask hefty fees, and there is a substantial cost associated with managing an influencer&#8217;s travel and accommodation. Also, slight missteps by human Influencers can become a PR nightmare for damage control. In comparison, virtual Influencers do not travel or need a place to stay. Moreover, mistakes by virtual Influencers are resolved quickly due to the absence of conflicting opinions.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"More_flexibility\"><\/span><b>More flexibility\u00a0<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Virtual Influencers are not bound by advertising rules and regulations their human counterparts are currently subjected to. This gives brands new opportunities to mold virtual Influencers in their image while representing them. Virtual Influencers do not need rest and can keep going, allowing businesses to experiment with different strategies that will give them the best results.\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span><b>Conclusion<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">In the end, AI plays a huge role in influencer marketing, changing the way brands connect with their target communities. AI-powered tools help marketers make decisions based on data, which increases the effectiveness of influencer partnerships by improving everything from choosing the right influencers to making content plans better. As we move through the constantly changing world of digital marketing, using AI not only speeds up processes but also makes sure that our messages are still relevant and effective in an online world that is changing quickly. AI and influencer marketing working together could change the way brands are promoted in the future by making links that feel more real and getting more people involved in the ever-growing world of social influence.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Let&#8217;s discover the role of AI in influencer marketing and how AI advancements in influencer marketing are revolutionizing the influencer marketing industry and helping brands.<\/p>\n","protected":false},"author":6,"featured_media":9169,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[2],"tags":[2113,2114],"_links":{"self":[{"href":"https:\/\/friendsoftoms.org\/wp-json\/wp\/v2\/posts\/9142"}],"collection":[{"href":"https:\/\/friendsoftoms.org\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/friendsoftoms.org\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/friendsoftoms.org\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/friendsoftoms.org\/wp-json\/wp\/v2\/comments?post=9142"}],"version-history":[{"count":0,"href":"https:\/\/friendsoftoms.org\/wp-json\/wp\/v2\/posts\/9142\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/friendsoftoms.org\/wp-json\/wp\/v2\/media\/9169"}],"wp:attachment":[{"href":"https:\/\/friendsoftoms.org\/wp-json\/wp\/v2\/media?parent=9142"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/friendsoftoms.org\/wp-json\/wp\/v2\/categories?post=9142"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/friendsoftoms.org\/wp-json\/wp\/v2\/tags?post=9142"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}