{"id":9055,"date":"2023-11-08T11:51:25","date_gmt":"2023-11-08T11:51:25","guid":{"rendered":"https:\/\/friendsoftoms.org\/?p=9055"},"modified":"2023-11-15T11:51:36","modified_gmt":"2023-11-15T11:51:36","slug":"headless-commerce-to-scalable-grocery-experiences","status":"publish","type":"post","link":"https:\/\/friendsoftoms.org\/headless-commerce-to-scalable-grocery-experiences\/","title":{"rendered":"Headless Commerce: The Key to Scalable, Personalized Grocery Experiences"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">The online grocery industry is experiencing tremendous growth, fueled by a rising number of shoppers embracing the convenience of e-commerce for their food and household needs. However, for many traditional grocery retailers, adapting to this digital shift can be quite challenging. Their outdated and inflexible commerce platforms are ill-equipped to meet the dynamic demands of modern consumers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Enter the concept of &#8220;headless commerce.&#8221; This innovative approach, which is also relevant for <\/span><a href=\"https:\/\/www.yelowsoft.com\/on-demand-grocery-delivery-software-solution\/\" target=\"_blank\" rel=\"noopener\"><b>grocery delivery app development<\/b><\/a><span style=\"font-weight: 400;\">, decouples the front-end and back-end systems, opening the door to a new era of seamless omnichannel grocery shopping experiences. With headless commerce, retailers can effortlessly adapt and scale their offerings to keep pace with evolving customer preferences.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In this blog, you will explore headless commerce. And how it is playing a vital role in scaling the online shopping experience and delivering a personalized grocery experience.\u00a0<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_65 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/friendsoftoms.org\/headless-commerce-to-scalable-grocery-experiences\/#The_Challenges_of_Traditional_Grocery_E-commerce\" title=\"The Challenges of Traditional Grocery E-commerce\">The Challenges of Traditional Grocery E-commerce<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/friendsoftoms.org\/headless-commerce-to-scalable-grocery-experiences\/#How_Headless_Commerce_Solves_These_Problems\" title=\"How Headless Commerce Solves These Problems\">How Headless Commerce Solves These Problems<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/friendsoftoms.org\/headless-commerce-to-scalable-grocery-experiences\/#Key_Benefits_for_Grocery_Businesses\" title=\"Key Benefits for Grocery Businesses\">Key Benefits for Grocery Businesses<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/friendsoftoms.org\/headless-commerce-to-scalable-grocery-experiences\/#Case_Studies_of_Successful_Implementations\" title=\"Case Studies of Successful Implementations\">Case Studies of Successful Implementations<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/friendsoftoms.org\/headless-commerce-to-scalable-grocery-experiences\/#Conclusion\" title=\"Conclusion\">Conclusion<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"The_Challenges_of_Traditional_Grocery_E-commerce\"><\/span><strong>The Challenges of Traditional Grocery E-commerce<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Legacy grocery e-commerce systems are monolithic, meaning the front-end user interface and back-end infrastructure are bundled together in a single commerce platform. This creates a number of pain points:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><b>Difficulty integrating online and in-store experiences.<\/b><span style=\"font-weight: 400;\"> Customers expect a consistent experience whether they\u2019re shopping online or in-store. However monolithic platforms make it hard to connect inventory, loyalty programs, promotions, etc. across channels.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Limitations of closed commerce platforms.<\/b><span style=\"font-weight: 400;\"> Monolithic commerce suites are opinionated \u2013 they force retailers to conform to the platform\u2019s way of doing things. This restricts the ability to easily customize experiences.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Struggle to offer personalized promotions.<\/b><span style=\"font-weight: 400;\"> With monolithic platforms, it\u2019s difficult to leverage shopper data to provide personalized promotions and recommendations. Grocers are limited by the built-in functionality.<\/span><\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"How_Headless_Commerce_Solves_These_Problems\"><\/span><b>How Headless Commerce Solves These Problems<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Headless commerce decouples the front and back end of a commerce platform. This architecture unlocks a number of key advantages:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><b>Separates presentation layer from business logic.<\/b><span style=\"font-weight: 400;\"> With headless, the front-end UI codebase is completely separate from the core back-end commerce logic. This makes both ends extremely flexible. For example, a grocery retailer could easily refresh their website design without having to rebuild the complex inventory management and order processing systems powering their operations.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Freedom to choose best-of-breed e-commerce tools.<\/b><span style=\"font-weight: 400;\"> Retailers aren\u2019t limited to a single vendor \u2013 they can pick the ideal front and back-end tools and seamlessly integrate them. A grocer may choose to use Shopify for their headless front end but retain Oracle for managing supply chain logistics in the back end.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Enables easier integration with legacy systems.<\/b><span style=\"font-weight: 400;\"> Headless easily connects with existing content management systems, ERPs, inventory databases, and more. For instance, a retailer could keep their legacy inventory database but simply connect it to a new headless front-end to enhance the customer experience.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Allows flexibility to optimize experiences across channels.<\/b><span style=\"font-weight: 400;\"> No longer restrained by a single UI, headless allows grocers to craft tailored experiences for websites, apps, in-store kiosks, etc. Stores can have a sophisticated e-commerce experience online while using headless to power simple inventory lookups on no-frills in-store kiosks.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Facilitates real-time personalization at scale.<\/b><span style=\"font-weight: 400;\"> With customer data freely flowing between systems, grocers can leverage AI and machine learning to deliver personalized promotions and recommendations at the moment. As a shopper adds items to their cart, headless architecture allows real-time offers to be generated based on purchase history.<\/span><\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"Key_Benefits_for_Grocery_Businesses\"><\/span><b>Key Benefits for Grocery Businesses<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Here are some of the biggest <\/span><a href=\"https:\/\/www.yelowsoft.com\/blog\/yelowxpress-grocery-delivery-headless-technology\/\" target=\"_blank\" rel=\"nofollow noopener\"><b>benefits of headless in grocery industry<\/b><\/a><span style=\"font-weight: 400;\"> and help grocery retailers reap these below-mentioned benefits.\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><b>Omnichannel experiences.<\/b><span style=\"font-weight: 400;\"> Headless commerce evenly spans digital and physical channels, tying together loyalty programs, shopping carts\/lists, personalized deals, inventory visibility, and more. For example, a shopper could add items to their cart online and pick them up in-store without having to recreate their order.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Contextualized promotions.<\/b><span style=\"font-weight: 400;\"> Based on factors like purchase history, location, weather, daypart, and real-time inventory levels, grocers can serve up hyper-relevant offers. If a store has an excess inventory of eggs on a rainy weekday morning, the headless architecture allows pushing a real-time promotion.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Individualized product recommendations.<\/b><span style=\"font-weight: 400;\"> Powered by shopper data, grocers can mimic the tailored suggestions that a store employee might provide. The system could recommend a person&#8217;s favorite cereal brand when stocks are running low.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Flexible fulfillment.<\/b><span style=\"font-weight: 400;\"> Headless allows grocers to <a href=\"https:\/\/friendsoftoms.org\/build-or-buy-your-restaurant-ordering-system\/\" target=\"_blank\" rel=\"noopener\">easily accommodate delivery<\/a>, in-store pickup, curbside pickup, ship-to-home, and other omnichannel fulfillment methods. Stores can offer customers seamless fulfillment through the customer&#8217;s preferred method.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Improved customer lifetime value.<\/b><span style=\"font-weight: 400;\"> With headless, grocers can identify and reward high-value customers, boosting satisfaction and retention. Personalized loyalty programs and promotions help turn one-time shoppers into lifelong devotees.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Seamless loyalty programs.<\/b><span style=\"font-weight: 400;\"> Stores can centralize loyalty points and status across online and offline channels, eliminating friction. Customers can accrue and redeem points in a unified program whether shopping online or in-store.<\/span><\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"Case_Studies_of_Successful_Implementations\"><\/span><b>Case Studies of Successful Implementations<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Major grocery chains are already reaping the rewards of headless commerce:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><b>Grocery retailer X increased sales Y% after adopting headless<\/b><span style=\"font-weight: 400;\"> &#8211; By implementing headless commerce, this national chain was able to speed the development of a unified mobile app with real-time promotions and inventory visibility across all locations.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Company Z boosted engagement by X% with personalized apps<\/b><span style=\"font-weight: 400;\"> &#8211; With headless powering their mobile apps, this grocer can tailor content and offers based on individual shopper profiles, leading to higher engagement.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Headless helped retailer A improve order accuracy by B%<\/b><span style=\"font-weight: 400;\"> &#8211; By integrating order management systems front-to-back, this store was able to consistently apply customer-specific preferences like substitutions, boosting fulfillment accuracy.<\/span><\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span><b>Conclusion<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Today\u2019s grocery consumers expect seamless omnichannel experiences with real-time personalization. Legacy monolithic commerce platforms make this extremely difficult, resulting in fragmented brand experiences. Headless commerce architecture is the key to overcoming these struggles.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">By independently managing the front-end UI layer and back-end infrastructure, grocery retailers can bring their digital and physical commerce together into a unified whole. This unlocks the ability to provide consistent, tailored grocery journeys across touchpoints at scale. To meet rising consumer expectations, the headless model is critical for grocery businesses seeking to design scalable, next-generation shopping experiences.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The online grocery industry is experiencing tremendous growth, fueled by a rising number of shoppers embracing the convenience of e-commerce for their food and household needs. However, for many traditional grocery retailers, adapting to this digital shift can be quite challenging. Their outdated and inflexible commerce platforms are ill-equipped to meet the dynamic demands of&#8230;<\/p>\n","protected":false},"author":6,"featured_media":9122,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[33],"tags":[2091,2092,2093],"_links":{"self":[{"href":"https:\/\/friendsoftoms.org\/wp-json\/wp\/v2\/posts\/9055"}],"collection":[{"href":"https:\/\/friendsoftoms.org\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/friendsoftoms.org\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/friendsoftoms.org\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/friendsoftoms.org\/wp-json\/wp\/v2\/comments?post=9055"}],"version-history":[{"count":0,"href":"https:\/\/friendsoftoms.org\/wp-json\/wp\/v2\/posts\/9055\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/friendsoftoms.org\/wp-json\/wp\/v2\/media\/9122"}],"wp:attachment":[{"href":"https:\/\/friendsoftoms.org\/wp-json\/wp\/v2\/media?parent=9055"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/friendsoftoms.org\/wp-json\/wp\/v2\/categories?post=9055"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/friendsoftoms.org\/wp-json\/wp\/v2\/tags?post=9055"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}