{"id":8570,"date":"2023-09-26T12:12:51","date_gmt":"2023-09-26T12:12:51","guid":{"rendered":"https:\/\/friendsoftoms.org\/?p=8570"},"modified":"2023-09-29T12:13:03","modified_gmt":"2023-09-29T12:13:03","slug":"voice-search-seo","status":"publish","type":"post","link":"https:\/\/friendsoftoms.org\/voice-search-seo\/","title":{"rendered":"Voice Search SEO: Preparing Your Content for the Era of Voice Assistants"},"content":{"rendered":"<p>In the digital age, voice search seo has emerged as a game-changer. With the increasing use of voice-activated devices and virtual assistants, it is crucial for businesses to extend their reach through this medium. It not only improves visibility but enhances user experience as well.<\/p>\n<p>This strategy will connect with the growing number of voice search users and stay competitive in the online landscape. Here, you will discover various aspects of <strong>voice search seo<\/strong> and effective strategies to improve your website\u2019s performance.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_65 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/friendsoftoms.org\/voice-search-seo\/#What_is_Voice_Search_SEO\" title=\"What is Voice Search SEO?\">What is Voice Search SEO?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/friendsoftoms.org\/voice-search-seo\/#How_do_Users_Perform_Voice_Searches\" title=\"How do Users Perform Voice Searches?\">How do Users Perform Voice Searches?<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/friendsoftoms.org\/voice-search-seo\/#What_is_the_Importance_of_Voice_Search_Optimisation_in_Digital_Marketing\" title=\"What is the Importance of Voice Search Optimisation in Digital Marketing?\">What is the Importance of Voice Search Optimisation in Digital Marketing?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/friendsoftoms.org\/voice-search-seo\/#What_are_the_Benefits_of_Voice_Search_Optimisation\" title=\"What are the Benefits of Voice Search Optimisation?\">What are the Benefits of Voice Search Optimisation?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/friendsoftoms.org\/voice-search-seo\/#Increasing_Visibility_in_Voice_Search_Results\" title=\"Increasing Visibility in Voice Search Results\">Increasing Visibility in Voice Search Results<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/friendsoftoms.org\/voice-search-seo\/#Improving_User_Satisfaction\" title=\"Improving User Satisfaction\">Improving User Satisfaction<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/friendsoftoms.org\/voice-search-seo\/#Building_Trust_with_the_Target_Audience\" title=\"Building Trust with the Target Audience\">Building Trust with the Target Audience<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/friendsoftoms.org\/voice-search-seo\/#Which_Type_of_Keywords_Performs_Well_in_Voice_Search\" title=\"Which Type of Keywords Performs Well in Voice Search? \">Which Type of Keywords Performs Well in Voice Search? <\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/friendsoftoms.org\/voice-search-seo\/#Effective_Voice_Search_Optimisation_Strategies\" title=\"Effective Voice Search Optimisation Strategies\">Effective Voice Search Optimisation Strategies<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/friendsoftoms.org\/voice-search-seo\/#Focus_on_Question_Keywords_and_Long-tail_Keywords\" title=\"Focus on Question Keywords and Long-tail Keywords\">Focus on Question Keywords and Long-tail Keywords<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/friendsoftoms.org\/voice-search-seo\/#Use_Conversational_Tone\" title=\"Use Conversational Tone\">Use Conversational Tone<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/friendsoftoms.org\/voice-search-seo\/#Target_Local_SEO\" title=\"Target Local SEO\">Target Local SEO<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/friendsoftoms.org\/voice-search-seo\/#Optimise_Content_for_Googles_Featured_Snippet\" title=\"Optimise Content for Google&#8217;s Featured Snippet\">Optimise Content for Google&#8217;s Featured Snippet<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/friendsoftoms.org\/voice-search-seo\/#Enable_Mobile_Optimisation\" title=\"Enable Mobile Optimisation\">Enable Mobile Optimisation<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/friendsoftoms.org\/voice-search-seo\/#Use_Schema_Markup\" title=\"Use Schema Markup\">Use Schema Markup<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/friendsoftoms.org\/voice-search-seo\/#Speed_Up_Your_Website\" title=\"Speed Up Your Website\">Speed Up Your Website<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/friendsoftoms.org\/voice-search-seo\/#Conclusion\" title=\"Conclusion\">Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"What_is_Voice_Search_SEO\"><\/span><strong>What is Voice Search SEO?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><strong>Voice search SEO<\/strong> is the process of optimising your website or content through a set of SEO techniques. It enhances your content\u2019s visibility and ranking on the SERP (search engine result page). Voice Search Technology enables users to use voice commands while conducting a search on the internet.<\/p>\n<p>Therefore, voice search optimisation aims to address verbal queries through content employing voice search technologies. As a result, virtual assistance presents the optimised content to the users in the form of voice search results.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"How_do_Users_Perform_Voice_Searches\"><\/span><strong>How do Users Perform Voice Searches?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>As voice search technology becomes popular, various devices receive and interpret spoken commands. They depend on search engines for their search results. When an individual commands a voice search with a query or statement like &#8220;restaurants near me&#8221;, the device responds with a spoken answer or displays the top results on the screen.<\/p>\n<p>Like search intent keyword usage, <strong>Google voice search SEO<\/strong>\u00a0differs for different smart-assistant-enabled technologies. You can frame your content for each type of technology you want to reach focusing on how they work.<\/p>\n<p><strong>Therefore, different ways people use voice search on smart devices include:<\/strong><\/p>\n<ul>\n<li><strong>Smartphones: <\/strong>People use quick voice searches when they need an instant solution for an immediate problem on their smartphones like \u201cgood spas near me\u201d.<\/li>\n<li><strong>Smart Speakers: <\/strong>Individuals often use smart speakers for large or in-depth knowledge voice searches, such as \u201cBest Home Plants that Flower\u201d.<\/li>\n<li><strong>Car Speakers:<\/strong> Car speakers are also highly useful for consumer needs like asking for locations, directions, nearby petrol pumps, etc.<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"What_is_the_Importance_of_Voice_Search_Optimisation_in_Digital_Marketing\"><\/span><strong>What is the Importance of Voice Search Optimisation in Digital Marketing?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><strong>Voice search optimisations in digital marketing<\/strong> can attract more <a href=\"https:\/\/friendsoftoms.org\/role-of-technical-seo-in-website-optimization\/\" target=\"_blank\" rel=\"noopener\">organic search traffic<\/a> for any industry than optimising just for text-based searches alone. With the increasing use of digital voice assistance, you can access those users who rely on smartphones or smart speakers by optimising voice search. Many people use them to find and purchase products or businesses.<\/p>\n<p>Besides, targeting voice search keywords in your content also improves your website&#8217;s overall SEO and ranking. As a result, your website will earn more authority and higher spots on the SERP. Additionally, every voice search SEO tactic makes sure your website\u2019s content is mobile-friendly.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"What_are_the_Benefits_of_Voice_Search_Optimisation\"><\/span><strong>What are the Benefits of Voice Search Optimisation?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Enhancing your online presence for voice search will directly improve your website&#8217;s traffic, and eventually rank higher in the search engines. Thus, the benefits of optimising voice search include:<\/p>\n<ul>\n<li>\n<h3><span class=\"ez-toc-section\" id=\"Increasing_Visibility_in_Voice_Search_Results\"><\/span><strong>Increasing Visibility in Voice Search Results<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/li>\n<\/ul>\n<p>Optimising content for voice searches improves the search appearance of your content. This increases brand awareness and attracts potential customers which eventually drives more sales and revenues.<\/p>\n<ul>\n<li>\n<h3><span class=\"ez-toc-section\" id=\"Improving_User_Satisfaction\"><\/span><strong>Improving User Satisfaction<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/li>\n<\/ul>\n<p>Optimising content for voice search involves several <a href=\"https:\/\/www.daswritingservices.com\/what-is-content-personalisation\/\" target=\"_blank\" rel=\"noopener\">content personalisation<\/a> techniques leading to a better user experience. User satisfaction is a key factor in measuring how efficiently your online presence meets the expectations of your target audience. Furthermore, it impacts your brand reputation, customer loyalty, and conversion rates.<\/p>\n<ul>\n<li>\n<h3><span class=\"ez-toc-section\" id=\"Building_Trust_with_the_Target_Audience\"><\/span><strong>Building Trust with the Target Audience<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/li>\n<\/ul>\n<p>Helpful and valuable data answering voice search queries builds trust and authority for your website. Consumers are cautious about which brands they engage with and purchase products. Therefore, building trust fosters strong connections with their target audience.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Which_Type_of_Keywords_Performs_Well_in_Voice_Search\"><\/span><strong>Which Type of Keywords Performs Well in Voice Search? <\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>As voice searches are like a conversation with another person, the keywords for voice searches are longer and more conversational. In addition, voice searches favour local listings like &#8220;near me&#8221; questions and are designed to get quick results like easy-to-read snippets with valuable information.<\/p>\n<p>Therefore, optimising voice search in content requires understanding which types of keywords people tend to use to search with their voice and why. To build your keyword strategy, you can consider:<\/p>\n<ul>\n<li><strong>Long-tail Keywords: <\/strong>Long-tail keywords are longer and more specific keyword phrases that people use in voice searches like \u201cChinese restaurants near me&#8221;.<\/li>\n<li><strong>Question Keywords: <\/strong>Question keyword means search queries containing interrogative words like how, who, what, when, where or why.<\/li>\n<li><strong>Filler Words and Phrases: <\/strong>Filler words and phrases are like I, of the, on the, for, to, etc. when people conduct a Google search.<\/li>\n<\/ul>\n<p>These keywords contribute to the structure of voice searches, making them like a natural conversation rather than a basic text-based search. Hence, you must think about what you would ask about your services and products to get an idea of what your customers may search for.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Effective_Voice_Search_Optimisation_Strategies\"><\/span><strong>Effective Voice Search Optimisation Strategies<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Here are some helpful tips to optimise content for voice search ensuring your website is ready for the voice-searching audience:<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Focus_on_Question_Keywords_and_Long-tail_Keywords\"><\/span><strong>Focus on Question Keywords and Long-tail Keywords<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>For most people, keyboard searches involve more effort and time than saying it out loud, for which <strong>voice search optimisation<\/strong> becomes imperative for improved website performance. However, when we interact with others, we use full sentences with more detail than when we type.<\/p>\n<p>Therefore, in order to optimise your content for voice search, you should target long-tail Keywords and question keywords in your content. This strategy will capture organic traffic from users who search for specific queries.<\/p>\n<p>Long-tail and question-based keywords attract high-intent traffic as they are more specific to the user\u2019s intent. To find these keywords on a particular topic, you can consider the \u201crelated searches\u201d or the \u201cpeople also ask\u201d sections of Google.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Use_Conversational_Tone\"><\/span><strong>Use Conversational Tone<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>As voice searches are conversational, you should incorporate conversational language with easier-to-read information. For blog posts, you can use conversational words like I, me, we or you, add personal touches to support your points, and refrain from using jargon or technical language.<\/p>\n<p>Furthermore, you should avoid a formal writing style and keep a more casual tone while interacting through your content. On the other hand, you must ensure your content provides value to your target audience.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Target_Local_SEO\"><\/span><strong>Target Local SEO<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Local SEO focuses on improving search engine visibility for local businesses targeting potential customers in nearby areas. It is one of the best <strong>voice search optimisation strategies<\/strong> for businesses. Think about what people would look for while opting for your services in your nearby areas.<\/p>\n<p>The most important <a href=\"https:\/\/blog.hubspot.com\/marketing\/local-seo\" target=\"_blank\" rel=\"nofollow noopener\">thing to improve your local SEO<\/a> is to create and maintain a Google Business Profile. It tells your potential customers about your location, contact details, directions, opening hours, and other related information.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Optimise_Content_for_Googles_Featured_Snippet\"><\/span><strong>Optimise Content for Google&#8217;s Featured Snippet<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Featured snippets are small pieces of information displayed on the Google SERP above organic search results. These are captured from a web page that ranks higher for the query and can boost effective traffic. They could appear as a numbered or bulleted list, a paragraph, or other format.<\/p>\n<p>Featured snippets are relevant for <strong>voice search optimisation<\/strong> because if a featured snippet appears for a query, a virtual assistant can probably read that as its answer. Therefore, you have to capture the featured snippet to bring your customers to your page first.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Enable_Mobile_Optimisation\"><\/span><strong>Enable Mobile Optimisation<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Mobile devices capture over half of the global internet traffic for any queries and 27% of people are using voice search on their smartphones as of 2023. Therefore, Google prioritises mobile-friendly user experience to provide higher rankings. This boosts your website\u2019s traffic and engagement along with other competitive advantages.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Use_Schema_Markup\"><\/span><strong>Use Schema Markup<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Schema markup is a type of structured data that is invisible to human visitors. It is a code you add to your website\u2019s HTML that helps search engines provide more detailed results. This includes information about your business like address, contact info, reviews, hours pricing, and so on.<\/p>\n<p>In addition, it helps indexing bots understand your content, improving visibility on the SERP and attracting more clicks. This is because search engines will find your site more relevant, providing a better chance of landing in voice search results.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Speed_Up_Your_Website\"><\/span><strong>Speed Up Your Website<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Apart from mobile optimisation, page load time is another crucial factor that can impact your voice search appearance on the SERP. To foster a greater user experience, your website page must load within 2 seconds of opening. All that Google wants, is a fast and user-friendly website that makes people happy.<\/p>\n<p>There are many places for improvement when it comes to speeding up your website. You must use a <a href=\"https:\/\/sematext.com\/blog\/website-performance-speed-test-tools\/\" target=\"_blank\" rel=\"nofollow noopener\">speed-checking tool<\/a> to find out your website\u2019s current speed and incorporate the required performance optimisation steps to make a difference in its performance.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span><strong>Conclusion<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>To conclude, <strong>voice search seo<\/strong> is more than just a trend, it is a necessity. As voice assistance is evolving, content optimisation for voice search is essential for businesses.\u00a0 It ensures they remain accessible to a growing audience while staying competitive in the evolving online landscape. Therefore, aligning with voice search SEO tactics is beyond an option, it is indispensable for success and relevance in this digital era.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In the digital age, voice search seo has emerged as a game-changer. With the increasing use of voice-activated devices and virtual assistants, it is crucial for businesses to extend their reach through this medium. It not only improves visibility but enhances user experience as well. This strategy will connect with the growing number of voice&#8230;<\/p>\n","protected":false},"author":6,"featured_media":8605,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"gallery","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[3],"tags":[832,1213,4],"_links":{"self":[{"href":"https:\/\/friendsoftoms.org\/wp-json\/wp\/v2\/posts\/8570"}],"collection":[{"href":"https:\/\/friendsoftoms.org\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/friendsoftoms.org\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/friendsoftoms.org\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/friendsoftoms.org\/wp-json\/wp\/v2\/comments?post=8570"}],"version-history":[{"count":0,"href":"https:\/\/friendsoftoms.org\/wp-json\/wp\/v2\/posts\/8570\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/friendsoftoms.org\/wp-json\/wp\/v2\/media\/8605"}],"wp:attachment":[{"href":"https:\/\/friendsoftoms.org\/wp-json\/wp\/v2\/media?parent=8570"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/friendsoftoms.org\/wp-json\/wp\/v2\/categories?post=8570"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/friendsoftoms.org\/wp-json\/wp\/v2\/tags?post=8570"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}