{"id":7874,"date":"2023-08-18T18:16:18","date_gmt":"2023-08-18T18:16:18","guid":{"rendered":"https:\/\/friendsoftoms.org\/?p=7874"},"modified":"2023-08-18T18:16:18","modified_gmt":"2023-08-18T18:16:18","slug":"microsoft-will-incorporate-dynamics-365-marketing","status":"publish","type":"post","link":"https:\/\/friendsoftoms.org\/microsoft-will-incorporate-dynamics-365-marketing\/","title":{"rendered":"Microsoft will incorporate Dynamics 365 Marketing into D365 Customer Insights"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Big news from Microsoft! Starting September 1, 2023, they&#8217;re combining Dynamics 365 Marketing and <a href=\"https:\/\/samranhabib.com\/2022\/08\/22\/microsoft-is-a-leader-in-the-forrester-wave-crm-suites-q3-2022\/\" target=\"_blank\" rel=\"noopener\">Dynamics 365 Customer Insights<\/a> into one awesome product. This means marketing, sales, and service teams can easily access the latest customer data and insights within their everyday Microsoft apps.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Dynamics 365 Customer Insights, a <\/span><b>customer data platform<\/b><span style=\"font-weight: 400;\">, is at the heart of this change. It helps deliver personalized <\/span><b>customer experiences<\/b><span style=\"font-weight: 400;\"> by quickly giving a complete view of customers. This integration marks a significant step in simplifying processes and boosting data-driven decision-making for businesses everywhere.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This article will walk you through what it means for your business and how to have it.<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_65 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/friendsoftoms.org\/microsoft-will-incorporate-dynamics-365-marketing\/#Embracing_Real-Time_Marketing_Capabilities_with_Microsoft\" title=\"Embracing Real-Time Marketing Capabilities with Microsoft\">Embracing Real-Time Marketing Capabilities with Microsoft<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/friendsoftoms.org\/microsoft-will-incorporate-dynamics-365-marketing\/#The_Evolution_of_Microsoft_Dynamics_Marketing\" title=\"The Evolution of Microsoft Dynamics Marketing:\">The Evolution of Microsoft Dynamics Marketing:<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/friendsoftoms.org\/microsoft-will-incorporate-dynamics-365-marketing\/#Capabilities_of_Dynamics_365_Customer_Insights\" title=\"Capabilities of Dynamics 365 Customer Insights\u00a0\">Capabilities of Dynamics 365 Customer Insights\u00a0<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/friendsoftoms.org\/microsoft-will-incorporate-dynamics-365-marketing\/#Unified_customer_data_and_360-degree_customer_views\" title=\"Unified customer data and 360-degree customer views:\u00a0\">Unified customer data and 360-degree customer views:\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/friendsoftoms.org\/microsoft-will-incorporate-dynamics-365-marketing\/#AI-powered_customer_segments\" title=\"AI-powered customer segments:\">AI-powered customer segments:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/friendsoftoms.org\/microsoft-will-incorporate-dynamics-365-marketing\/#Integration_with_Dynamics_365_Marketing\" title=\"Integration with Dynamics 365 Marketing:\">Integration with Dynamics 365 Marketing:<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/friendsoftoms.org\/microsoft-will-incorporate-dynamics-365-marketing\/#How_does_it_affect_your_business\" title=\"How does it affect your business?\">How does it affect your business?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/friendsoftoms.org\/microsoft-will-incorporate-dynamics-365-marketing\/#Unified_customer_data_management\" title=\"Unified customer data management:\u00a0\">Unified customer data management:\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/friendsoftoms.org\/microsoft-will-incorporate-dynamics-365-marketing\/#Deeper_customer_insights\" title=\"Deeper customer insights:\u00a0\">Deeper customer insights:\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/friendsoftoms.org\/microsoft-will-incorporate-dynamics-365-marketing\/#Enhanced_marketing_campaign_effectiveness\" title=\"Enhanced marketing campaign effectiveness:\u00a0\">Enhanced marketing campaign effectiveness:\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/friendsoftoms.org\/microsoft-will-incorporate-dynamics-365-marketing\/#Improved_operational_efficiency\" title=\"Improved operational efficiency:\u00a0\">Improved operational efficiency:\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/friendsoftoms.org\/microsoft-will-incorporate-dynamics-365-marketing\/#Customer-centric_strategies\" title=\"Customer-centric strategies:\u00a0\">Customer-centric strategies:\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/friendsoftoms.org\/microsoft-will-incorporate-dynamics-365-marketing\/#Bottom_Line_The_Future_of_D365_Marketing_and_Customer_Insights\" title=\"Bottom Line: The Future of D365 Marketing and Customer Insights\">Bottom Line: The Future of D365 Marketing and Customer Insights<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Embracing_Real-Time_Marketing_Capabilities_with_Microsoft\"><\/span><b>Embracing Real-Time Marketing Capabilities with Microsoft<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Microsoft&#8217;s strategy for D365 Marketing entails retiring the older &#8220;outbound&#8221; marketing module and embracing the newer &#8220;real-time&#8221; marketing capabilities. Exemplified by &#8220;Customer Insights &#8211; Journeys,&#8221; this transition plan will steer existing D365 Marketing customers towards adopting real-time marketing as part of the product change. Starting in August 2023, new customers will exclusively access real-time marketing features, while existing customers can still use outbound marketing without any further enhancements from Microsoft.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In a statement, Nakashima highlights the superiority of real-time marketing over traditional outbound marketing, citing improved functionality, effectiveness, usability testing results, and higher satisfaction survey scores. Microsoft also invests in innovations and AI features, making them exclusive to the real-time marketing platform.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"The_Evolution_of_Microsoft_Dynamics_Marketing\"><\/span><b>The Evolution of Microsoft Dynamics Marketing:<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">This is not the first time Microsoft has made significant changes to its Dynamics marketing products. In 2012, the company acquired MarketingPilot, based on Master Data Management (MDM), and rebranded it as &#8220;Microsoft Dynamics Marketing.&#8221;\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, the product faced challenges and was delisted for new sales in 2016. It ultimately discontinued in 2018, failing to fulfill its research and development goals and struggling to gain market traction.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In 2018, Microsoft introduced the current iteration, D365 Marketing, as &#8220;Dynamics 365 for Marketing.&#8221; This new version, built from scratch on the Power Platform data and application services, became an integral part of the Dynamics 365 Customer Experience suite.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Capabilities_of_Dynamics_365_Customer_Insights\"><\/span><b>Capabilities of Dynamics 365 Customer Insights\u00a0<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Dynamics 365 Customer Insights stands as a testament to <a href=\"https:\/\/friendsoftoms.org\/business-by-microsoft-supply-chain-solutions\/\" target=\"_blank\" rel=\"noopener\">Microsoft&#8217;s<\/a> commitment to empowering businesses with cutting-edge solutions.\u00a0<\/span><\/p>\n<ul>\n<li>\n<h3><span class=\"ez-toc-section\" id=\"Unified_customer_data_and_360-degree_customer_views\"><\/span><b>Unified customer data and 360-degree customer views:\u00a0<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Dynamics 365 Customer Insights revolutionizes customer data into actionable, real-time insights, offering a comprehensive 360-degree view of customers. Seamlessly combining customer data with operational and IoT data in real-time empowers businesses with a holistic understanding of their <a href=\"http:\/\/friendsoftoms.org\">customers<\/a>.<\/span><\/p>\n<ul>\n<li>\n<h3><span class=\"ez-toc-section\" id=\"AI-powered_customer_segments\"><\/span><b>AI-powered customer segments:<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Leveraging cutting-edge AI technology, Dynamics 365 Customer Insights efficiently analyzes vast customer data collected from various applications, including Dynamics 365 Sales, Service, and Marketing. The platform&#8217;s standard features create visually compelling analytical displays for each contact, simplifying data interpretation and utilization.<\/span><\/p>\n<ul>\n<li>\n<h3><span class=\"ez-toc-section\" id=\"Integration_with_Dynamics_365_Marketing\"><\/span><b>Integration with Dynamics 365 Marketing:<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Dynamics 365 Customer Insights seamlessly integrates with <\/span>Dynamics 365 Marketing<span style=\"font-weight: 400;\">, enabling direct access to contacts and segments within the Marketing platform. Marketers can efficiently leverage Customer Insights&#8217; segments to target <\/span>customer journeys <span style=\"font-weight: 400;\">in Dynamics 365 Marketing, streamlining their campaigns for better results.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_does_it_affect_your_business\"><\/span><b>How does it affect your business?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">The incorporation of Dynamics 365 Marketing into <\/span><b>Dynamics 365 Customer Insights <\/b><span style=\"font-weight: 400;\">can have several effects on businesses. Here are some potential impacts:<\/span><\/p>\n<ul>\n<li>\n<h3><span class=\"ez-toc-section\" id=\"Unified_customer_data_management\"><\/span><b>Unified customer data management:\u00a0<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Integrating Dynamics 365 Marketing and Customer Insights creates a streamlined platform for businesses to efficiently manage and analyze customer data. This <\/span><b>unifying customer insights<\/b><span style=\"font-weight: 400;\"> approach allows for seamless collection, organization, and utilization of valuable customer information.<\/span><\/p>\n<ul>\n<li>\n<h3><span class=\"ez-toc-section\" id=\"Deeper_customer_insights\"><\/span><b>Deeper customer insights:\u00a0<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Dynamics 365 Customer Insights employs AI to analyze customer data and generate actionable insights. By incorporating Dynamics 365 Marketing, businesses can gain an even more profound and comprehensive understanding of their customer&#8217;s behaviors, preferences, and requirements. This empowers them to launch targeted and personalized marketing campaigns.<\/span><\/p>\n<ul>\n<li>\n<h3><span class=\"ez-toc-section\" id=\"Enhanced_marketing_campaign_effectiveness\"><\/span><b>Enhanced marketing campaign effectiveness:\u00a0<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">By leveraging the <\/span><b>customer actions<\/b><span style=\"font-weight: 400;\"> from Customer Insights, businesses can drive their marketing campaigns with greater precision. The rich <\/span><b>customer profiles<\/b><span style=\"font-weight: 400;\"> and AI-driven segments enable marketers to deliver more relevant and personalized messages, maximizing campaign impact.<\/span><\/p>\n<ul>\n<li>\n<h3><span class=\"ez-toc-section\" id=\"Improved_operational_efficiency\"><\/span><b>Improved operational efficiency:\u00a0<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">The consolidation of Dynamics 365 Marketing and Customer Insights into a single offering boosts operational efficiency. With a unified interface and streamlined workflows for <\/span><b>marketing activities<\/b><span style=\"font-weight: 400;\"> and customer data management tasks, businesses can save time and resources, dedicating efforts to delivering superior <\/span><b>customer service<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<ul>\n<li>\n<h3><span class=\"ez-toc-section\" id=\"Customer-centric_strategies\"><\/span><b>Customer-centric strategies:\u00a0<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">The combination of Dynamics 365 Marketing and Customer Insights fosters a customer-centric approach. Organizations can tailor their marketing, sales, and service strategies to align with their customers&#8217; specific needs and preferences, resulting in enhanced customer satisfaction, loyalty, and overall business growth.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Bottom_Line_The_Future_of_D365_Marketing_and_Customer_Insights\"><\/span><b>Bottom Line: The Future of D365 Marketing and Customer Insights<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">In the upcoming months of 2023, D365 Marketing will undergo a transformative integration with Customer Insights, becoming a unified offering encompassing both elements. This move aims to streamline and enhance the overall customer experience, consolidating marketing insights and capabilities into one comprehensive platform.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Big news from Microsoft! Starting September 1, 2023, they&#8217;re combining Dynamics 365 Marketing and Dynamics 365 Customer Insights into one awesome product. This means marketing, sales, and service teams can easily access the latest customer data and insights within their everyday Microsoft apps.\u00a0 Dynamics 365 Customer Insights, a customer data platform, is at the heart&#8230;<\/p>\n","protected":false},"author":6,"featured_media":7950,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[2],"tags":[1780,1782,1781],"_links":{"self":[{"href":"https:\/\/friendsoftoms.org\/wp-json\/wp\/v2\/posts\/7874"}],"collection":[{"href":"https:\/\/friendsoftoms.org\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/friendsoftoms.org\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/friendsoftoms.org\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/friendsoftoms.org\/wp-json\/wp\/v2\/comments?post=7874"}],"version-history":[{"count":0,"href":"https:\/\/friendsoftoms.org\/wp-json\/wp\/v2\/posts\/7874\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/friendsoftoms.org\/wp-json\/wp\/v2\/media\/7950"}],"wp:attachment":[{"href":"https:\/\/friendsoftoms.org\/wp-json\/wp\/v2\/media?parent=7874"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/friendsoftoms.org\/wp-json\/wp\/v2\/categories?post=7874"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/friendsoftoms.org\/wp-json\/wp\/v2\/tags?post=7874"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}