Statistics show<\/a><\/u> that the social media influencer industry is set to be worth around $15 billion by next year. That\u2019s pretty good going for a business model that didn\u2019t exist a decade ago!<\/p>\nWhile social media influencers can sometimes be the topic of controversy, their potential to grow brands is undeniable. If you partner with an influencer who has a big following and a persona that matches that of the products you\u2019re trying to sell, you could have a winning formula on your hands.<\/p>\n
You need to be careful here, however. If you\u2019re careless about who you choose to partner with, you could get someone that doesn\u2019t represent best industry practices. If an influencer damages your brand, it could convince existing customers to take their business elsewhere rather than attracting new ones.<\/p>\n
The most important thing to bear in mind is that an influencer\u2019s number of followers is not the most important thing about them. Often, influencers with lower numbers of followers actually get better engagement from those followers because they have more of a mutual personal connection.<\/p>\n
If this kind of connection can be leveraged to sell your CBD products, the influencer has value to add to your business.<\/p>\n