The internet is a giant collection of data, with millions of pages of data being added every day. It’s almost impossible for a single person to remember every single data present in it. With the development of search engines, it has become easier for us to access data. Search engines respond to millions of queries each day, providing required data within milliseconds. Every website on the internet wants as much viewership as possible (for advertisements). SEO (Search Engine Optimisation) helps a website achieve better viewership by having a better search results position. Web developers having a better understanding of SEO will have a good viewership on their website. The following is a short guide on SEO service in Gurgaon.
What are “search engines”?
To find a certain piece of information on the internet is like finding a needle in a haystack. Search engines help an individual to find the needle in the haystack (The Internet) faster and easier. Whenever one types a query in a search engine, the search engine scans the web using a certain algorithm and displays the relevant result.
How does an algorithm rate a website?
Algorithms are usually kept a secret, but they do follow some common procedures to rate a website.
The Algorithm checks whether
- How old is the website?
- How many users have referred to this website?
- Does a trusted source provide it?
- The no. of trusted sources, professionals, other websites, etc. Has referred to this website for correct information.
- Does it contain censored or harmful content?
- What is the website about?
Many other checks are done. But that’s enough for readers’ understanding.
What is SEO?
SEO stands for “SEARCH ENGINE OPTIMIZATION.” For a website to have a better rating, its developer should build it while keeping in mind the various checks done by the Algorithm. That is, e.g., to update the website’s content regularly, have verified information (verified by professionals), do not contain explicit or malicious content, etc. As the word suggests, the website tries to optimize the search engine. The context of the website is also important. E.g., If an individual searches for “hotels,” then the website containing information about hotels will come up. The Algorithm scans the context, headers, and website title.
Benefits of SEO:
Finally, the main topic of what are the benefits of SEO service in Delhi. A website can be accessed in 2 main ways:-
- By directly accessing the website using a link
- By using search engines
Maximum no. of times a website is accessed by using a search engine. So, it makes sense for a website to have a better rating.
The main goal of any website is to have as many viewership as possible. A website earns money through ads. These advertising companies pay the website a certain amount of money, which depends upon the no. of views the website has. A website developed with SEO has higher chances of getting on top of the search result. Which means more people will refer to that website for information.
Also read Guide to SEO for E-Commerce Websites
The search engine is optimized for the user as well as the web developer. With the user getting the required information and the web developer getting the required viewership on their website.