Lifestyle is a broad term that generally revolves around the way people live, make day-to-day choices, and like to engage with their surroundings. Moreover, adopting a balanced and salubrious lifestyle is essential to lead a healthy, productive life and stay happily sane altogether. People's lifestyle significantly impacts their physical and mental well-being, allowing them to minimize or maximize their full potential.
However, in the realm of influencer marketing, lifestyle is mainly associated with the content, interests, and niches that an influencer shares with their audience via social media. With the rise in the number of users of social media platforms, influencer marketing has emerged as a powerful tool for brands to connect with their target audience through lifestyle influencers. These influencers are individuals who have built a solid online image and a substantial following on different platforms by sharing relatable and engaging content.
Role of Instagram in Influencer Marketing
In recent years, Instagram has become one of the most popular social media platforms because of its potential to reach vast and diverse audiences. Therefore, influential individuals find it an ideal platform to showcase their talent through their content, including fashion, beauty, travel, and overall lifestyle shots. Brands have also recognized the power of Instagram. They now prefer working with the best lifestyle influencers in India to promote their products and services through genuine and reliable mediums.
Additionally, many brands partner with a renowned influencer marketing company to streamline influencer associations and fulfill their goals. In order to ensure that their partnerships align with their marketing objectives, these agencies run customized campaigns that lead to higher conversion rates of potential clients into target audiences.
So, take a look at the list of top lifestyle influencers in India curated by Grynow, the best influencer marketing agency for lifestyle brands.
List of Top Indian Lifestyle Influencers on Instagram
Prajakta Koli
After fulfilling her childhood dream of being an RJ, Prajakta Koli, aka Mostlysane, found her calling in content creation. She loves making videos and uploading content around fashion, makeup, entertainment, product recommendations, and brand collaborations on Instagram.
Apart from being one of the top lifestyle influencers in India, she is also an actor, dancer, blogger, and more. And through her astonishing array of content, she has an average of 1 million views and an engagement rate of 4.57% on Instagram. Moreover, she has been a part of many renowned collaborations, one of which is with the United Nations in India.
Barkha Singh
Being among some of the top lifestyle Instagrammers in India, Barkha Singh has accumulated an engagement rate of 9.38% and average views of 3 million on Instagram. With such an engaging audience, she has collaborated with Garnier, Myntra, Amazon, etc.
Barkha plays different roles as a lifestyle influencer, actor, environmentalist, and animal lover. She gained immense popularity in the acting industry through the show Please Find Attached. Her Instagram feed includes posts and reels around travel, fashion, lifestyle, and brand endorsements.
Ahsaas Channa
Ahsaas Channa identifies as a lifestyle Instagrammer, actor, comedian, and more. She has marked her status in Bollywood and OTT platforms through her mind-blowing performances in My Friend Ganesha, Phoonk 2, Kabhi Alvida Na Kehna, Mismatched 2, Kota Factory, Girls Hostel, etc.
Being highly active through her posts, stories, and reels, Ahsaas has become a famous lifestyle influencer on Instagram. She has an engagement rate of 3.66% and average views of 288K on Instagram.
Simran Balar Jain
Simran Balar Jain is one of the best lifestyle Instagrammers in India who curates content around different niches such as lifestyle, fashion, beauty, travel, etc. Her highlights on Instagram include Maldives, 26th Birthday, Thailand, Udaipur, Cruise, Finland, Norway, Iceland, etc.
Simran’s feed contains informative content about skin and body positivity, women's health, beneficial government schemes, etc. Through her content, she has captivated a massive following, with average views of 3 million and an engagement rate of 21.85% on Instagram.
Nivrity Das
Nivrity Das is a renowned Instagram lifestyle influencer because of her diverse niche content, including fashion, beauty, travel, luxury, and overall lifestyle. She loves traveling; thus, her Instagram feed and highlights contain photos and videos of national and international locations.
Being highly active on Instagram, she has accrued an average of 28K views and an engagement rate of 5.78%. Through her authentic content and faithful audience, brands like Lakmé, OZiva, Nykaa, L’Oréal Pro, Myntra, etc.
Deeksha Khurana
Deeksha Khurana is one of the top lifestyle Instagrammers in India because of her captivating personality and incredible content. Because of her love for styling, she launched her own label, Deee Clothing.
Deeksha also has a podcast named ‘What is up sister’, where she discusses interesting topics with her sister, Kritika Khurana, who is also a renowned lifestyle influencer. Through her charm, she has garnered average views of 190K and an engagement rate of 3.08% on Instagram and has collaborated with brands, including Maybelline, L’Oréal, and Ajio
Sayan Bakshi
Sayan Bakshi is a lifestyle influencer, fashion enthusiast, digital creator, and public figure. He is considered one of the top Indian lifestyle influencers on Instagram because of her content in niches like fashion, lifestyle, grooming, travel, entertainment, etc.
Sayan’s Instagram bio reads fashion, lifestyle, grooming, travel, and entertainment, and he has done various deals with brands like Fireboultt. His Instagram has an engagement rate of 5.64% and average views of 87K.
