Using Facebook has become a part of many people’s habits. Facebook is creeping into the lives of people all over the world every day, whenever, wherever, as long as you hold your phone, or open your laptop, .. Facebook has helped us share and update information. Trusting becomes easier than ever.
Undeniably, Facebook connects more people than any other company has ever had in the past. And, businesses also know this. The popularity of social media and especially Facebook has caused brands to rethink their marketing strategies.
And now, millions of businesses around the world rely on Facebook to connect with people. That’s why businesses and marketers stay ahead of Facebook trends to get the most out of their marketing efforts. And that’s why Facebook’s stats for 2020 can be a game-changer for your business.
Here are 9 Facebook stats every marketer needs to know for 2020
1. Facebook – King of social media
When it comes to social media, Facebook is still the undefeated champion. Based on statistics, Facebook is the leading social platform, reaching 60.6% of internet users (Facebook, 2018).
Since its inception, Facebook has dominated globally in terms of social media and nothing seems to stop the giant. Many other strong competitors such as Instagram, Snapchat, Twitter…. are trying to compete. But Facebook still stands firmly among the competition.
Facebook has the most number of active and active users of all social media platforms. Each user spends many hours every day talking through shared Facebook feeds, for many people, Facebook is not a social media platform, it is a way of life. That is why, for many years, Facebook has become an incredible growth and market leader, while many other social networking sites like MySpace and Bebo have come and gone.
One of the reasons Facebook has been able to maintain staggering growth is its ability to respond to user needs. Facebook’s success has a lot to do with its willingness to adapt to the latest trends and changes in users’ needs. Over the years, Facebook has surpassed all expectations. And has grown in response to the needs of its growing user base.
Facebook’s success has a lot to do with its willingness to adapt to the latest trends and changes in users’ needs.
2. How many people use Facebook?
Facebook has 2.45 billion monthly active users (Facebook, 2019 stats).
If that number is not enough to surprise you. It also has 1.62 billion users visiting the social networking site every day. This means users have access to at least one of Facebook’s core products – including Facebook, WhatsApp, Instagram, or Messenger.
Facebook first hit 1 billion monthly active users in October 2012 and surpassed 2 billion active users nearly five years later, in June 2017.
The above figures show that marketing on Facebook’s platform will reach such a huge audience that marketers cannot ignore. And since a majority of Facebook users visit your website on a daily basis, that makes them a huge potential audience for your digital marketing efforts. Facebook’s mantra has always been about bringing the world closer together. And in the 15 years since its launch, it not only got there, but it’s also exploding in popularity.
3. Enterprises use Facebook Fanpage
Statistics Facebook has more than 80 million businesses worldwide using Facebook Pages (Facebook, 2018).
Your Facebook page is where you can share business names, addresses, and contact details. And descriptions of the products or services your business offers. It provides you with the ability to increase your business’ online presence on social media networks.
Through Facebook, businesses have access to one of the world’s largest communities. By creating a Facebook page for your business, you can create audiences and connect with people interested in what your business has to offer.
The Facebook business page also makes it easy for people to learn more about the business. Or how to contact you. It provides a platform where people can connect with products or services. At the same time strengthening customer relationships. Customers can post questions to the Facebook page and your team can respond. This saves time and streamlines communication.
The Facebook business page is a free opportunity for your business to increase brand awareness. It also helps to promote positive word of mouth.
4. Young people love to use Facebook
Contrary to popular belief, Facebook remains the dominant social media platform for young people, 65% of Facebook users are under the age of 35 (Statista, 2019), which means they belong to the Millennials demographic group. and Generation Z. This statistic also shows us that for the most part, young people prefer to use similar social media platforms to interact with others of their age. Though other social media platforms like Snapchat have become popular among young people. But Facebook still gets their attention.
Understanding Facebook’s demographics help boost your brand’s online presence and guides you in how your business can benefit from marketing across the right channels. Getting acquainted with the platform your target market is using most of the time will help determine which platforms make the most sense for your business to use. This gives you a step closer to improving engagement with your target audience instead of wasting your marketing efforts by promoting on platforms where your target audience doesn’t. work.
5. Facebook users choose smartphones over computers
One of the reasons that make Facebook a giant worldwide social network is due to its mobile accessibility. Unrestricted access through multiple mobile apps. As well as its mobile website, it has given Facebook an edge over its competitors.
One of the reasons that make Facebook a giant worldwide social network is due to its mobile accessibility. Unrestricted access through its many mobile apps, as well as its mobile website, gives Facebook an edge over competitors that don’t think mobile-first. 96% of active Facebook users have accessed the social media platform through mobile devices, including tablets or smartphones (DataReportal, 2019). That means only 4 percent of Facebook’s active users log in on a desktop device to use the social media platform.
Due to Facebook’s outreach across mobile devices, it’s no surprise it ranks as one of the most downloaded apps worldwide. For example, in the Google Play Store, Facebook Messenger, Messenger Lite, and Facebook are often ranked among the most downloaded monthly apps. This Facebook statistic also helps underline the importance of optimizing your content for mobile devices.
With user comfort becoming the primary goal, mobile accessibility is something marketers can’t ignore.
6. Average time spent on Facebook
When it comes to time spent on Facebook, users spend an average of 58.5 minutes on social media each day (Recode, 2018). So as well as the most popular social media platform. Facebook users are also visiting the site multiple times per day. Compared to other major social media sites, people spend almost the same amount of time on Instagram (53 minutes). And a little less for Snapchat (49.5 minutes).
For marketers, the time spent on social media apps is crucial. Because the more time people spend on these apps, the higher their chances of seeing ads. So at this point, it is a game that can attract users’ attention. This is the same thing that helps you know the best time to post on Facebook and other social media channels.
From the user’s point of view, this Facebook statistic is very interesting. Because Facebook launched a tool in 2018. This allows you to see how long you’ve spent on the Facebook app. It also allows you to set time limits and get automatic reminders. If you have spent more time than what you have allotted yourself. This helps in case you overdo the app every day.
7. Marketers love to use Facebook
As the biggest social media site out there, Facebook also gets a fair share of interest from marketers. In the US, for example, 86 percent of marketers are using Facebook for advertising (Emarketer, 2018).
Regardless of the size of your business, Facebook is a great place to start your social media marketing campaigns. Almost all types of content do well when shared on Facebook. This makes it easy to get started.
Through Facebook, it’s not just marketers who reach the target audience. They can also use social media platforms to interact with customers. And strengthen the relationship with them. Advertising on Facebook also helps marketers to use the information they have to refine strategies. And target their audience in a more cost and time-efficient way.
8. Discover products through Facebook
Facebook is connecting people with brands and products. In fact, 78 percent of US consumers have discovered retail products for purchase through Facebook (Kleiner Perkins, 2018). The survey found that more than half of people used Facebook to actively search for products, with the majority of them discovering new products on Facebook’s News Feed, Pages, and Groups.
Facebook is becoming increasingly important as a discovery platform. Users don’t just spend time communicating with others or sharing more about life. But also to browse, research, and find inspiration. This information can also be valuable to marketers. To help them improve customer journeys.
Understanding what customers are looking for can lead to marketers making it easier for people to discover products on mobile devices. As a result, businesses drive higher sales.
9. Use Video on Facebook
Facebook is the most popular channel for businesses to share video content. The latest Facebook statistics show that 81% of businesses prefer to share their video content on Facebook, compared to other social media platforms (Buffer, 2019). This beats giants like YouTube and Instagram as a channel for sharing the above video content.
Businesses can leverage video on Facebook to increase customer engagement. You can also include a call to action on your video. That will encourage people to press the Like button on your page. So you can continue building your Facebook.
Also, if you just need to post a video to the Facebook page, make sure the thumbnail is clickable to increase the number of people viewing the video on Facebook. Unlike YouTube thumbnails, you can customize a video thumbnail image on Facebook. So make sure every frame of your Facebook video is clear and high quality.
Above are the top 9 statistics of Facebook for 2020. It can be said that in today’s era, your customers are using Facebook and your competitors are too. To stay on top of trends, you need to make sure your Facebook strategy is up to date. Especially with the use of Facebook growing over the years, it is important for marketers to ramp up their campaign according to these Facebook statistics for 2020. If done right, Facebook has can be a game-changer for you and your business.