Easter is quickly approaching, so it’s time to start planning how you’ll wish your audience a “Happy Easter.”
It’s always a good idea to give yourself some extra time before a holiday to plan out your social media campaigns. After all, you want to ensure that your posts are well–planned and crafted so that they receive the attention they deserve.
As a business owner, planning out your marketing campaigns in advance increases the number of likes, comments, and shares on your posts.
Here are some Easter social media posts your small business can use this season:
1) Create a competition
Engage your audience in a competition related to your business. You could, for example, hold an egg decorating contest and award a prize to the follower who paints the most beautiful eggs. This is applicable to all businesses.
Alternatively, if you own a small bakery or cupcake company, ask your audience to come up with flavors and designs for an Easter-themed cupcake.
Bake and sell the winning recipe over the Easter weekend, and share photos on social media, tagging the winner.
2) Launch a Giveaway Campaign.
Giveaways may appear complicated, but they are one of the simplest Easter social media post ideas. These posts are also excellent for increasing your following and getting people involved with your company.
So, how do you go about doing it?
The simplest way to run a traditional “follow and tag your friends” campaign in which people enter by following your account and tagging your friends.
The winner is then chosen at random or based on how many of their friends also follow and tag other people. It is entirely up to you.
3. Encourage User-generated Content.
Our next suggestion for Easter social media posts is to have your users create them for you. Because the holidays are a time when people gather to share their joy, it’s only natural for your social media to reflect this.
So, engage your audience in some enjoyable social media activities.
One simple and enjoyable method is to have people use a special hashtag when sharing photos, videos and comments about their Easter preparations and activities. A brand-specific hashtag campaign can also be used to increase brand awareness.
For example, Hotel Chocolat once encouraged customers and audience members to take selfies with their Easter mascot, The Beau Bunny, as it toured 39 UK stores.
4) Create and Share Easter Posters and flyers.
Another great Easter social media post idea is to create an easter template that your followers can use. All they have to do is take a screenshot of the template, fill it out with their own responses, and share it on their Stories.
You can even use tools like PhotoADKing to create easter posters and flyers, which helps you to promote your product or service.
When people use your template, it will include your brand and social media handle. This is a fantastic way to increase your following!
5) Hold an Easter Egg Hunt
This one is more involved, but it can be a lot of fun! Egg hunts are entertaining for both children and adults.
You can hold the egg hunt inside your business (for example, in your nursery) or outside in the surrounding area. Post on social media inviting people to join and offering a fantastic prize to entice them to participate.
If you want to bring people together and celebrate Easter, host an event after the egg hunt!