Influencer Marketing Company in Dubai, UAE, GCC, Middle East
Social media has become a vital part of the life of consumers in the Middle East and North African Nations. The United Arab Emirates alone boasts 10 million active social media users, and the number is growing each year. There is a vast market of potential customers that you can access through influencer marketing. The Influencers in GCC, Dubai, UAE, Middle East are more culturally grounded, are easy to work with, can relate with their audience, and have the desire to excel in their respective industries. This prompts them to provide value to their followers through uniquely crafted content and personalized engagement.
People turn to the expertise of subject matter experts for everything - from finding the right phone, a place to eat, and stock advice to travel destinations, sports news, games, and more. There is an impressive level of trust consumers harbor towards their Influencers, which enables the latter to convince and convert them to the brand's goal.
Now that you know that influencer marketing works, you must be eager to hire an agency and execute your first campaign - we are here to help you get started.
After consulting with an influencer marketing company in Dubai, we have listed the instances that merit assistance from a professional agency.
When Should You Recruit an Influencer Marketing Agency in GCC, Dubai, UAE, Middle East
Limited Budget
This is vital because you can't afford to make mistakes throughout the campaign when you have a limited budget. It would be best if you had experts in the trade who could find the best Influencers, negotiate win-win deals, outsource activities, track performance, make necessary adjustments, and provide detailed reporting—in short, effectively utilizing every penny of your investment for favorable outcomes.
New Product Launch
Introducing a new product in the market is enormous. It would help if you got as many eyes as possible before and after the launch to create buzz and get steady sales. The leading influencer marketing agency in Dubai, UAE, Middle East has the perfect recipe for the job. They hire the best Influencers that align with your product's benefits and features. Create a series of posts to create urgency. The agency also organizes contests and giveaways to get customers involved and excited.
More Complex Projects
You could be handling your influence with marketing needs all this while - but as your business grows, so do your needs. You may need to recruit more subject matter experts, consider cross-platform promotions, arrange extensive supply and logistics routes, tap into uncharted markets, provide additional training to in-house teams, etc. This could be time and cost-intensive - however, a better alternative would be to let a professional influencer marketing agency take over your projects from now on.
Time Crunch
Hiring the best influencer marketing agency in GCC and the Middle East is the wise choice when you spot a new opportunity. Still, the window for capitalization is closing fast. An agency has experts who can prioritize vital tasks, cut through the noise, forecast challenges, plan backups, reorganize project scope, and more to get things done within the deadline.
Types of Influencers an Influencer Marketing Company in Dubai Use For The Campaign
Celebrities
Celebrities consist of Athletes, artists, singers, and movie stars recognized in multiple countries - who call countries in the Middle East and North Africa homes. An influencer marketing agency can enlist them for your campaign if your objective is accessing global markets for your products and services. Celebrities have a substantial following, which is valuable when you want to build awareness and exposure for your brand. Celebrities speak multiple languages and have a global fanbase.
Regional personalities
Regional personalities are in-house celebrities with a huge following. They are ideal for building awareness and recognition for your business when your target audience resides in the United Arab Emirates. Regional personalities speak the same language, are affixed to the country's culture and ethics, and strongly influence customers' buying decisions.
Local Influencers
Local Influencers operate in specific locations across the United Arab Emirates. An influencer marketing agency contacts these opinion leaders for your campaign when you want to target customers in niche geographies. For instance, if your target location is Abu Dhabi, the agency will seek influences with a good rapport amongst the region's residents.
Nano Influencers
Nano influencers are present in almost every niche - from finance, comedy, travel, and food to education, entertainment, Technology, and more. They have a smaller but highly engaged community ideal for hyper-niched targeting, catering to people highly interested in purchasing your products. A top Influencer marketing agency in GCC, Dubai, UAE, Middle East will use multiple Nano Influencers for a campaign for extended reach.
